Software & Support Media — S&S website redesign

This is a collection of key works I designed and collaborated on at S&S. As the product designer and owner, I tackled multiple projects under a unified brand, focusing on improving conversion, scalability, and usability across fragmented conference platforms. My work involved conducting usability audits, rethinking end-to-end user journeys, and establishing a modern design system. I collaborated closely with developers and stakeholders, consistently aligning user needs with business goals.

My design process was non-linear and adaptive, shaped by the realities of managing multiple projects under a unified brand. I began by identifying UX flaws and usability gaps through user interviews, internal feedback, and data insights. In many cases, I aligned early with developers to explore feasibility and tech constraints before stakeholder meetings. As both designer and product owner, I balanced strategic input with hands-on UI decisions, conducting audits, building modular components, prototyping solutions, and iterating based on real usage. Throughout, I prioritized clarity, scalability, and a cohesive user experience.