← Work

Awtomated — Awtomated

Awtomated is a workflow automation product aimed at teams who need repeatable processes without enterprise bloat. The experience had to feel fast and legible — operators should understand state, triggers, and outcomes at a glance. I led product design from early IA through a token-aware UI layer that could scale as automations grew in complexity.

What I did
Product strategy, UX flows, visual language, and design system foundations.
Year
2025
Role
Lead Product Designer
Live site
Awtomated product interface
Awtomated product overview

Scope

Define the core automation builder, run history, and onboarding flows for a B2B audience balancing power users and first-time setup. Establish visual hierarchy for dense data (runs, logs, variables) while keeping the brand calm and editorial.

Workflow builder and dashboard

Design process

Stakeholder workshops mapped jobs-to-be-done across setup, monitoring, and recovery. Low-fidelity flows validated trigger → action mental models before high-fidelity UI. I paired with engineering early on component APIs and empty states, then iterated on motion and density using realistic automation datasets.

Design exploration and components
Patterns and documentation

Outcome

  • Cohesive builder and monitoring flows ready for engineering handoff
  • Token-ready component layer reducing one-off UI across automations
  • Clearer operator confidence when reviewing runs and failures